Autobahn | Brand Identity


tinyshark_web_autobahn_busscard

The Client

Autobahn International offer an unrivalled dedication to the purchase and sale of all Prestige and Performance cars from the world’s leading manufacturers including Aston Martin, Audi, Bentley, BMW, Brabus, Ferrari, Jaguar, Lamborghini, Land Rover, Maybach, McLaren, Maserati, Mercedes, Mini, Porsche, Rolls Royce, Techart, Toyota, Volkswagen Since 1985, we have built a reputation for offering friendly, expert advice, excellent customer service and reliability, coupled with an innovative, progressive approach, and good value.


Brief

Autobanh International wanted to redesign logos for both their International business as well as their sister company Autobahn Mayfair. Both had to represent the up-market, high-end service they’re offering and both logos had to be distinguishable yet both on brand. They also wanted new stationary materials incorporating the new logos. (Buss. Cards, letterheads & compliments slips.)

For the Logo

Using the existing typography for ‘Autobahn” upon the clients request, really challenged us to produce something distinguishable from the ‘International’ logo. Choosing to use a light grey for the new elements kept the logo on brand and didn’t overpower the original typography.