Carverts | Brand Identity


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The Client

Carverts offers the opportunity for both students and businesses to profit from advertising using a brand new medium. Adverts are placed in the form of vinyl stickers onto the side of students’ cars in densely populated, targeted areas to create high impact marketing campaigns and promotions.


Brief

Carverts came in wanting the works. They were just starting up and needed to create a brand that was both appealing to businesses and students. They also wanted marketing materials, stationary and a website. The website had to be visually interactive and really had to attract the attention of students. There had to be a page for students to register their vehicle and this has to be stored securely. Also, customers had to have the facility to update their vehicle and address to keep all records up to date and to minimise admin for the team at Carverts.

For the Brand

We think we were able to produce a strong, bold brand for Carverts. Keeping the colours and typography simple we could create something that stood out amongst Carverts’ competitors.


For the Website

The website was designed with both students and business professionals in mind. The site had to grip the attention of students and convert those views into sign-ups. We made the sign-up process very simple and requiring few details about the students and their vehicles. We used an open-source handler to control and process the sign-ups and also the email systems. This meant that students could, once signed up, log back in and change vehicle information when needed. The system notified both Carverts and the students via email. The whole system drastically reduced admin time & costs within Carverts, and now, the whole registration process is automated and database driven.