The OWL | Website Design


tinyshark_imac_theowl

The Client

2 Save Energy Ltd. is the manufacturer of OWL, the premium UK brand of wireless energy monitoring and control. Founded in 2006, 2 Save Energy is based in Basingstoke, Hampshire. They currently offer a wide range of Wireless Electricity Monitors, heating controls & accessories.


Brief

To coincide with the launch of their new product range (OWL Intuition), The OWL wanted to completely redesign their website away from the existing dated look. The website had to be modern, clean and intuitive. It also had to be appealing to both end users and business customers. The OWL also took full control of their content opting for a content management system (CMS) which would allow them to edit their website and post regular updates to the news section.

The Website

Using the products themselves as inspiration for the design of the site, we created a fresh new face for the OWL’s online presence. The site was born with rich content in mind. Existing customers were extremely important to the OWL, and so we created the ‘help centre’. This was an area of the website where customers could go and find information/FAQ’s about their products in a fast and efficient manner. This, combined with a complete content management system (CMS) and database driven email system, made for a strong back-end where the OWL could take full control of their website.


“The new site really is what we were looking for. From the simple, clean user experience to the database driven email system & CMS. It’s award winning.”
David McTurk - 2 Save Energy (The OWL)